Glossary
What do these Heuristics AI terms mean?
Plain-language definitions for product names, accessibility standards, and GEO concepts used across this site — with anchors you can cite or link.
Term definitions
- Heuristics AI
- Heuristics AI is defined as a practical AI company that helps businesses get found, get answered, and stay informed through websites, local marketing, AI Front Desk, and focused monitoring for search, sentiment, and accessibility.
- SentiDash
- SentiDash is defined as Heuristics AI’s scheduled social listening service that aggregates public conversation from Reddit, X, and Facebook into branded PDF reports with AI filtering and suggested responses.
- SEO & GEO Auditor
- SEO & GEO Auditor is defined as weekly search-health and generative-engine visibility monitoring with keyword tracking and a monthly PDF summary for up to 50 pages.
- ADA Compliance Scanner
- ADA Compliance Scanner is defined as automated WCAG 2.2 AA accessibility scanning with severity prioritization and monthly audit-ready PDF reports for up to 25 pages. It informs remediation; it does not certify legal compliance.
- AI Front Desk
- AI Front Desk is defined as a conversational assistant demo that answers common website visitor questions for a business — chat and voice — without replacing human staff for complex cases.
- WCAG 2.2
- WCAG 2.2 (Web Content Accessibility Guidelines) is defined as the W3C standard used to evaluate whether digital experiences are perceivable, operable, understandable, and robust.
- Section 508
- Section 508 is defined as a United States accessibility standard for information and communication technology used by federal agencies and vendors.
- GEO (Generative Engine Optimization)
- GEO is defined as structuring content and technical signals so generative AI search surfaces can find, understand, and accurately represent a business’s services and locations.
- E-E-A-T
- E-E-A-T is defined as Experience, Expertise, Authoritativeness, and Trustworthiness — signals people and AI systems use to judge content quality. On this site, E-E-A-T is expressed at the company level (methodology and standards), not named founder bios.
- Nielsen Norman Group
- Nielsen Norman Group is an independent UX research authority whose evidence-based guidance informs practical usability decisions.
- Google AI Principles
- Google AI Principles are published guidelines for responsible AI development that inform how Heuristics AI scopes automation, reporting, and human review boundaries.
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